6 Simple Design Changes You Can Make for Better UX
In the digital age, there is no better salesperson than your website.
With customers and clients placing more emphasis on your digital presence than ever before — you must have a website that matches your brand. A great website with intuitive UX can make all the difference.
Completely rebuilding your website is a massive task — and often an expensive one. You’ll be pleased to know that you don’t have to completely destroy your old site to come up with something great.
Our team of experts have curated a list of 6 simple design changes that can change those clicks into conversions.
1. Get Personal
In a busy online world, it’s easy to get lost in the crowd. The best way to stand out is by creating a website that feels personal. You can do this in all sorts of ways, from a quirky TOV to posting memes, but we have a tip that’s even easier. Replacing your stock imagery.
It’s not just us saying this — a recent case study found that when a website used stock images vs images of their real employees, conversions jumped by a massive 45%.
2. Simple Navigation
There is nothing worse than scrolling a website only to find that the navigation bar keeps disappearing. Having a confusing site will only increase your bounce rate, which is the enemy of getting conversions.
A simple design change by implementing a sticky navigation bar. This type of navigation bar stays fixed, no matter how far down you scroll. This is great if you have an information or image heavy website as it stops any site visitors from becoming overwhelmed.
3. Fix Your Links
Making sure every link on your website works is absolutely essential.
While Google might not push you down the rankings for broken links, customers will. Not only does this make your website hard to navigate, but gives the impression that you are careless with your website. And if you’re careless with your website then how do you treat your customers?
Doing a regular health check-up of your website is key to making sure that you don’t have any pesky 404 errors.
4. Think Mobile First
Customers are using desktops less and less as they make the switch to mobile devices. A simple test here is that if a potential customer cannot quickly check out your website while waiting in line for a coffee, then it might be in need of a fix. We all have short attention spans now — why not embrace it. Check out our blog post here for some mobile-friendly tips.
It is also key that each experience flows seamlessly. If you are halfway through a purchase on a mobile device make sure the desktop version will match when your customers log back in.
5. Optimise Page Speed
There is no point in having a page that looks good if it’s slow to load. Making sure your page is optimised for speed is key.
As little as 5 seconds of extra loading time increases the bounce rate by up to 20%. To fix any loading issues make sure all your code is up to scratch. Compress all your images before uploading — and make sure loading is quick both across desktop and mobile.
6. No Tricky Typefaces
Font hierarchy is pretty well known by designers. And you can absolutely tell when someone has done a home job.
In case you need a refresher it’s the way we display fonts, from size to colours, to make key information stand out. Making sure your potential customers and clients can easily find key information is crucial for a website that really works for you.
Creating a great website is the very beginning of your digital journey and with these few tips we are sure that it will be looking better than ever.