Case study  | Skinny Tan | Digital Marketing

Skinny Tan had gained a massive following thanks to their amazing fake tan products.

As much as great results can speak for themselves, they still needed to establish a solid digital strategy to stay ahead of the competition in multiple countries. We helped them achieve this through Search Engine Advertising, Platform Advertising, Search Engine Optimisation, and Content Writing across each region.

Managing Varying Budgets Across Multiple Regions

With large media budgets focused on different target audiences across the world, our team needed to do their research. Through an intensive period of testing, we were able to build a successful funnel approach that has allowed us to grow revenue month on month.

20%

Increase in revenue via social since working with emote

Campaigns Designed to Capitalise on High Search

As a well-known brand, the interest was already there. We had to find a way to cut wastage and optimise where necessary in order to improve the overall ROI

60%

Increase in ROI since working with emote

Growing Revenue Outside of Search and Social

Using AdRoll allowed Skinny Tan exposure across some of the world’s most visited websites, making for a healthy return on investment.

4.1X

Rio via adroll since working with emote

Making the Site Perform Better, Organically

Through SEO management and content writing, we were able to add quality content to the site that was on brand and helped to boost overall rankings.

6%

increase in organic traffic since working with emote

29%

increase in organic revenue since working with emote

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