Case study  | Natrio | Digital Marketing

Natrio specialises in importing and distributing high volume dry chemicals, as well as developing logistics solutions.

As a global B2B company, they needed an online presence that would represent the magnitude of their operation. We not only rebranded them and built their website, but now handle the distributor’s Search Engine Optimisation and Social Media Advertising on an ongoing basis.

Social Media Advertising

Targeting the Right Audiences Through LinkedIn

One lead can be worth millions of dollars to Natrio, so we focused on driving brand awareness through LinkedIn ads. This particular platform allowed us to target people in the mining industry. Building recognition among a relevant audience ensures that when they’re looking for a provider, they’ll turn to Natrio.

29%

Lower cost per click than Linkedin averages

74%

Increase in website traffic from social since launch

Search Engine Optimisation

Carefully Optimising a Multi-Region Website

The website we built for Natrio is multi-region due to their presence across multiple continents. With this in mind, we had to carefully optimise the site to attract the right search traffic to the appropriate pages. Thanks to our SEO efforts, Natrio saw major increase in organic traffic, conversions, and ranking position across just 12 months.

79%

Increase in organic traffic over 12 months

86%

Increase in conversions from organic traffic over 12 months

+20

Average ranking position improvement across target keywords

134%

Increase in first page impressions across target keywords

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