This mirror maze of optical illusions needed a strong marketing campaign not only to publicise the attraction itself, but draw visitors to the entire festival. We launched a social media marketing campaign to spread the word.
Social media was the ideal platform to build both awareness and engagement.
The campaign received hundreds of thousands of engagements for House of Mirrors, generating massive publicity for the entire Adelaide Fringe Festival. This led to thousands of ticket sales at an incredibly low cost per conversion.
entire event campaign
cost per conversion
We were able to target niche audiences through both Facebook ads and Instagram posts and Stories. These visual mediums were ideal for showcasing the distorted allure of House of Mirrors.
Our marketing campaign led to thousands of ticket sales and generated amazing media exposure, with Eventalaide stating, “House of Mirrors is a must do at the Fringe”. Suffice to say House of Mirrors became one of the most highly acclaimed attractions of the festival and maintained its status as a global phenomenon.