Case study | Our Platform Advertising Success Stories | Digital Marketing
Don’t keep all your eggs in one basket.
It’s incredibly important to have a multi-channel approach to your marketing. You might think that platforms like Facebook and Google are the only way to find your target audience.
Surprise! There are actually a whole array of digital advertising channels that we utilise at Emote. AdRoll, Spotify, Taboola and Criteo all make sure you get the most out of your marketing spend in very different ways. The benefits of using one of these alternative platforms is that you can create a suite of different ads that can retarget a specific audience, from native content to dynamic retargeting.
Tools of the Trade
Take a look at some of our top platform advertising channels.
Taboola is a top of the funnel brand awareness channel. It promotes articles or pieces of content, like sponsored posts, that targets the individual user. This popular native advertising tool reaches over 1.4 billion unique users per month.
AdRoll is a display platform that focuses on retargeting customers using bottom of funnel conversion turning customers into buyers. With only 2% of buyers making a purchase during their first visit to an online store, AdRoll helps you target the other 98%.
Criteo is another retargeting service that focuses on sending dynamic advertisements to buyers based on the individual. Website visitors are 43% more likely to convert with retargeted ads, making Criteo a powerful eCommerce tool. This is a key channel to get customers coming back with cost-effective targeted ads.
Have a look at how we have used Platform Advertising to ensure success across a range of well known brands.
A Baker’s Dozen
Bakers Delight were looking for ways to expand their reach across digital, not only for their general brand awareness, but also to increase the success of new launches to market.
We created a wide-reaching campaign to find the right leads first. Leveraging a range of advertising channels including Facebook, Instagram, LinkedIn, Google, YouTube, Taboola and AdRoll we created an expansive collection of creative and design output.
Emote focused firstly on Taboola ads as a top of funnel channel, promoting key content pieces relating to their key focuses throughout 2020 and 2021. AdRoll then backed up this activity, as well as our search and social ads, with remarketing across a display network of the world’s most visited websites. The launch of their loyalty program, online click & collect and franchising programs were some of the key business segments that benefited from this multi-channel approach.
By employing a wide range of both top and bottom of the funnel tactics to grow the quality of leads, we helped Bakers Delight to expand their franchise network. The results were a digital strategy that was both highly in-depth and flexible.
Lower cost per click than other marketing channels
Increase in website traffic over a 6 month period
Increase in website conversions over a 6 month period
Find What You SEEK
SEEK Business helps people progress their career and realise their dreams. As Australia’s largest online business-for-sale marketplace, SEEK needed new channels to drive masses of qualified traffic through their marketing funnel.
This is where platform advertising really pays off. By reaching a defined target market in mass via Taboola, we were then able to increase conversions through bottom of funnel campaigns on channels such as AdRoll, Facebook, and Instagram. We worked with the client to roll out a range of visual and written content that suited these channels, and met their goals in quickly increasing traffic and conversions.
The outcome was a digital marketing strategy where each aspect worked together harmoniously to drive results. Compelling copy, engaging creative, a curated social media presence, use of alternative digital advertising channels and laser-focused targeting ensured an impressive performance.
Fully embracing digital across multiple aspects of their business led to big numbers and impressive stats for this Australian icon.
Additional site visits from this channel per month
People within their target market reached each month
per landing page view
website conversions (up by 67% vs. the previous 3 month period)
Get Peak Performance
PUMA needed a digital agency to help transform their beautiful creative into digital advertising assets that could help cut through the digital traffic and push their eCommerce performance to the next level.
Our team of designers worked directly with their marketing team to develop creative across advertising channels, email campaigns, remarketing and more. This new creative direction, alongside constant optimisation of campaigns, last minute flash sales, frequent promotions and celebrity collaborations has meant they’ve seen a dramatic jump in performance and sales.
A key tool we used was AdRoll — a powerful display marketing tool designed specifically to grow eCommerce revenue. We didn’t simply retarget existing traffic, we set up a range of segmented audiences based on previous purchase behaviour and their likelihood of buying. By creating specific categories we could apply each group to the relevant product launch.
Based off the success we are currently in the early stages of a launch across Criteo, an additional platform for Puma. This eCommerce focused channel will allow us to reach even more people, but most importantly at the right time, and based on their shopping behaviours.
Platform Advertising might just be the missing piece for your brand’s success. We can take the guesswork out of advertising with our team of experts. We create a live results marketing dashboard and a dedicated account manager to ensure complete transparency. Platform advertising is just another piece to creating a brand that is both engaging and sustainable.
At Emote, strategic advertising is what we do best. It’s about the tools you use, when you use them and why. Make sure your ads are being seen by the right people. We have a proven track record of measurable results across brands both big and small. Come and talk to the digital team at Emote today so your business can really take off. Contact us today.